Ongoing advancements in digital media have heralded a new era of connected video experiences, revolutionising how brands connect with audiences. This shift offers advertisers unique opportunities to ...

Artificial intelligence is set to transform how brands engage consumers, but a careful balance with human modes of connection is required. Artificial intelligence (AI) is top of mind, and on the tip ...

B2B Customer Promise campaigns are more likely to drive uplifts in brand health measures such as consideration, preference and purchase intent. B2B Customer Promise campaigns also appear to outperform ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands.

The creator economy is, in large part, driven by technology that gives individuals the tools to monetise their skills and communities – influencers primarily make an income from sponsored posts while ...

There are a variety of attention measurement tools out there, ranging from facial coding and eye tracking to surveys; given that all have plusses and minuses, experts recommend using multiple methods.

Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...

Provides an overview of the key datapoints that advertisers need to know about Spotify, spanning investment, consumption and performance insights.

Gen Zs on average follow the least number of sports competitions compared to older cohorts and watch fewer live sports. However, the 18-24s are most likely to engage with sports through other content ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

Google’s AI Overviews is changing the search experience, and B2B marketers may have an advantage in incorporating this new tech into their search strategies. At its I/O conference in May, Google ...

Google is accused of running a monopoly in ad tech, according to a US Department of Justice case that began this week, with big potential consequences for advertising – here’s what you need to know.