Ongoing advancements in digital media have heralded a new era of connected video experiences, revolutionising how brands connect with audiences. This shift offers advertisers unique opportunities to ...
This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands.
Our quarterly report series covering marketing’s most pressing issues.
WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and ...
The WARC Awards are back! Enter once for a chance to win in your region and globally. Bronze, Silver and Gold winners will be announced for the Asia Pacific region, then all regional Gold winners will ...
Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...
When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...
Recent studies show that social media and other digital media channels can be as effective in driving long-term goals as traditional media, delivering significant ROI in the... We’re long-term ...
Stay informed quickly and easily with a daily email of the latest developments in advertising and marketing from around the world ...
The latest AA/WARC survey data shows that UK ad spend rose 9.3% during the first three months of 2024, to a total of £9.2bn. Growth was driven mostly by rises in search (+12.0%) and online display ...
The Future of Strategy report analyses the results of a global WARC survey of senior strategists. The 2023 report unpacks strategy in a challenging economy and looks at 3 key themes pivotal to the ...
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