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The Drum
18 小时
This fully-integrated media strategy boosted revenue 137% for foodservice company Brakes
Winning the Gold award at The Drum Awards for Media 2024 in the Food & Beverage category is Reflect Digital for Brakes. Here ...
The Drum
18 小时
How Weird Fish ditched discounts, refreshed its image and won over younger consumers
Keen to ditch an over-reliance on discounting in favor of stronger brand-led campaigns, UK-based clothing retailer Weird Fish ...
The Drum
18 小时
How PHD UK used media to show the world that The V&A has something for everyone
Winning a coveted Gold at The Drum Awards for Media in the Travel and Tourism category is PHD UK for its engaging ‘If You're ...
The Drum
18 小时
How an integrated PPC & SEO strategy got more mileage out of Swarovski’s media budget
Search marketing today is complex. Soaring media costs, rapidly evolving consumer behavior and fragmented data mean that ...
The Drum
18 小时
How Sela and Newcastle United FC brought football to life for deaf fans
Collecting a Gold Award at The Drum Awards for Media in the Sponsorship category is Sela with their transformative ...
The Drum
18 小时
How a refreshed paid media strategy generated 30,000 leads in a single month for Motors
Established in 2007, Motors is a prominent online automotive website specializing in nearly new and used cars. With 2.4m ...
18 小时
How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers
Winning Gold at The Drum Awards for Media in the Programmatic category was Sky, in partnership with Permutive, with its ...
The Drum
18 小时
Watch every John Lewis Christmas ad since 2007
To commemorate the launch of John Lewis’s much anticipated 2024 Christmas ad, we go through every festive hit since 2007.
Opinion
4 小时
Opinion
SEO isn’t dead – but your strategy needs to be sharper than ever
Generative AI and other advancements present new challenges and opportunities, says Chris Attewell at Search Laboratory. It’s ...
3 小时
Winners announced at The Drum Awards for Media 2024
Ogilvy UK took the Grand Prix with its campaign for the Mayor of London, while Wavemaker UK, VCCP, Kinetic, DOOH.com and JCD ...
The Drum
18 小时
How weather-triggered DOOH ads made Aussies reach for a wintertime Guinness
Summer is the most important selling period for beer brands in Australia. The beers that enjoy the biggest sales spikes are ...
The Drum
18 小时
The ultimate guide to advertising on CTV in EMEA
Streaming services and internet-enabled devices have transformed how viewers consume content, leading to more frequent shifts ...
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