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2 天
Adland creatives on the trends they predict for 2025
Ash Hamilton assistant creative director, BBH: “By 2025, AI will have replaced all creative jobs – including mine – and ...
Opinion
1 天
Opinion
The 6 marketing trends I’m betting on in 2025
Ready or not, here we come. Fresh off a recent video series looking at how marketing will transform over the year ahead, ...
Opinion
2 天
Opinion
We are really bad at predicting the future. But there is a way
It is that time of year when supposed future-gazers impose sweeping changes in business. Darren Savage, head of strategy at ...
1 天
‘Consumers crave more than holiday spirit’: Ad execs on the trends of Christmas 2024
Christmas day isn’t quite here yet – but marketers’ campaign for your pre-Christmas attention is wrapped. Here, straight from ...
2 天
From Asics to DoorDash, these are the best ads of 2024, according to top agency creatives
Leaders from Leo Burnett, Wieden+Kennedy, Havas and more reveal the 2024 ads they wish they’d made – campaigns that ...
2 天
‘Without an emotional connection, you don’t have a brand,’ says author Ana Andjelic
Tim Healey talks to the global brand executive and author of The Business of Aspiration to find out more about her career to ...
2 天
My Creative Career: Pearls of wisdom from top creatives in 2024
The Drum’s profile series sat down with some of the industry’s most influential innovators in 2024, from companies including ...
Opinion
3 天
Opinion
The ‘Great Wealth Transfer’ and gen Z brand promiscuity will reshape loyalty in 2025
We’re born into a generation, but the dynamics between those generations are ever-shifting. Here, M&C Saatchi’s Adam Reader ...
Opinion
2 天
Opinion
Strap in - 2025 is expected to deliver an M&A ramp up and here’s why
Omnicom deals - Flywheel in January and Interpublic in December - which got us all excited. Green Square's Tony Walford ...
2 天
2024’s 10 most-viewed ads on The Drum
The work from agencies such as TBWA\Media Arts Lab, VCCP and Mother feature some familiar faces, including Lil Wayne and ...
The Drum
3 天
TBWA\Media Arts Lab pulls back the curtain on Apple’s holiday ad
The brand’s holiday campaigns have long been celebrated for their ability to blend technology with heartfelt storytelling and ...
3 天
Resilience and adaptability are key 2024 takeaways for many agency leaders
With the year drawing to a close, agency leaders give us their key takeaways from 2024. In this installment of Agency Advice, ...
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