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5 小时
Ad of the Day: Synthetic clothing haunts Earth as zombies in Woolmark campaign
It’s the second ad in the ‘Wear Wool, Not Waste’ series, spotlighting the environmental benefits of the natural fabric.
5 小时
How Woolmark created a zombie apocolypse of artificial clothing
It’s the second chapter from the Australian brand – which was established in 1936 – and its ad agency 20something.
2 天
Best Ads of the Week: Martha’s teatime treasure hunt & Cuisinart’s air fryer fairy tale
There’s also John Lewis’s nostalgic work featuring a century-spanning store window and One NZ’s dramatic ad following Jade’s ...
2 天
Is it time for creatives to bring project managers into the fold? Insights from PMI panel
Curious how creativity navigates tight deadlines and high expectations? A recent panel I moderated in Los Angeles, featuring ...
Opinion
2 天
Opinion
Disbandment of Garm a good first step in dispelling news brand safety myths
The importance of brand safety has been blown way out of proportion, inadvertently hurting vital news media. Stagwell’s Mark ...
Opinion
2 天
Opinion
Tupperware’s bankruptcy should remind us what marketing actually does
We all think we own a piece of Tupperware, but if we did, the brand wouldn’t have to file for bankruptcy. System1’s Andrew ...
Opinion
2 天
Opinion
Dismantling Apple’s brand essentialism myth
Strategy and brand consultant and D&AD Strategy Masterclass trainer Uri Baruchin shatters the illusion that Apple has always ...
2 天
Jennifer Hudson hallucinates Dawn Soap’s ducklings in new feather-ruffling spot
While tackling a mountain of dirty dishes in the commercial, Hudson, a busy and sleep-deprived mom, drifts into a wild ...
2 天
Ad of the Day: Ikea turns private homes into mini billboards
Known for its playful and innovative advertising, the Swedish furniture maker has discovered a way to boost brand visibility ...
Opinion
2 天
Opinion
What brands can learn from NGOs about the purpose of purpose
When it comes to creating meaningful purpose-driven campaigns, brands can look to the work of NGOs, says Toby Symington of ...
2 天
Weekly AI Recap: Microsoft eyes nuclear energy, California passes deepfake laws
On Tuesday, California Governor Gavin Newsom signed three new laws intended to curb the spread of election-related AI ...
2 天
From Diwali to Christmas: how should advertisers celebrate key cultural moments?
With Diwali, Thanksgiving, Hanukkah and Christmas all fast approaching, advertisers are gearing up for a surge of celebratory ...
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