Peter Daire, the former global head of sponsorship for the English Football Association, has taken up a new role as a senior ...

Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights ...

US marketing agency rEvolution has entered into an agreement with name, image and likeness (NIL) collective-backer Blueprint ...

Liberty Media has unveiled plans to spin off various assets, excluding Formula 1, into a separate publicly traded company, ...

The International Automobile Federation (FIA) has launched a tender process to replace Rallycross Promoter as the World ...

Emirates has extended and expanded its ‘Official Airline’ and ‘Marketing Partner’ agreement with the DP World Tour for seven ...

Best Buy, the US technology retailer, has announced its first move into golf, becoming the third founding partner of TGL, the ...

Sportradar’s Synergy Sports’ solution is becoming an indispensable tool for basketball coaches worldwide, from the top-tier ...

Rights in German-speaking countries to Major League Baseball (MLB), Nascar, Conmebol and Asian Football Confederation (AFC) competitions are switching to channels operated by Sportdigital in a deal ...

Endeavor chief executive Ari Emanuel has led a management buyout of betting and sports data businesses OpenBet and IMG Arena ...

Thai telco Jasmine International (JAS) has secured exclusive rights to the English Premier League and FA Cup in Thailand, ...

French Top 14 rugby champions Stade Toulousain has retained Infront as its exclusive sponsorship and hospitality sales agency ...