Baby John’s marketing mixed traditional and contemporary methods. By leveraging Varun Dhawan’s popularity across multiple platforms, it catered to diverse audiences.

A curated showcase of 2024’s most impactful marketing campaigns, blending creativity, technology, and cultural relevance ...

Reddit introduced a host of new features, AI integrations, and policy updates, further solidifying its place in the social ...

In 2024, brands effectively tapped into Gen Z's unique preferences by embracing trends, influencer culture, and authentic conversations. We look at some of the Gen Z-focused marketing campaigns that ...

These updates focus on enhancing communication tools, personalisation, and cross-device integration, while maintaining the platform's emphasis on privacy and ease of use.

Before his elevation, Talwar was General Manager - Corporate Brand and Executive Assistant to the Chairperson & MD at Godrej ...

Investigations found that the attack targets websites using Prebid.js and the Adloox analytics module, exposing visitors to ...

Senior SKM leader Prem Singh Bhangu said the farmers wish to address critical issues, including Dallewal’s fast-unto-death ...

Contractors observed that Claude’s safety measures were stricter than Gemini’s, with the former declining to respond to ...

The Agency Premier League is back, offering a platform for professionals from different agencies to connect beyond the ...

Neha Gulati joins Nestlé as Head of Marketing for Dairy ...

Brands tap into nostalgia, creativity, and humour this Christmas to craft creatives that spread joy, evoke warm memories, and ...