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Among the activations Netflix developed to promote its "NFL Christmas Gameday" extravaganza were its first blimp, flying over ...

Two Meta advertisers are asking the Supreme Court to leave in place a lower court decision requiring the company to face a class-action fraud suit on behalf of 3 million businesses that purchased ads ...

Experian is launching a new ad campaign this week featuring top NFL players and their significant others, starting with San ...

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If Google adds filters to Gemini that allow users to control what they see in results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

After Zelle added to its "S.A.F.E. Squad" campaign, the Consumer Financial Protection Bureau said Zelle customers lost $870 million due to fraud.

Paramount’s “Sonic the Hedgehog 3" in its pre-Christmas weekend opening overdelivered, with a $62 million domestic debut, Comscore says. It was the second-highest opening ever for a PG-rated ...

Jennifer H. Cunningham has been named editor in chief of Newsweek, succeeding Nancy Cooper in the post. She will oversee all aspects of Newsweek’s editorial. Cunningham joined Newsweek as ...

The FTC is urging a court to allow enforcement of new rules requiring businesses to allow consumers to cancel subscriptions through the same medium that was used to purchase them.