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Marketing Week
2 天
Media trends and committing to co-creation: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From 2025 ...
Marketing Week
2 天
Laura Ashley looks to become ‘full lifestyle brand’ under new ownership
Laura Ashley has been acquired by the US owner of Ben Sherman, the ambition being to take the British brand into new ...
Marketing Week
2 天
Lacklustre festive season tops off ‘disappointing’ year for retail footfall
Retailers failed to drive more shoppers to the high street or into shopping centres this festive season, with golden quarter ...
Marketing Week
2 天
Innovation meets insight: Diageo on the value of ‘future back’ thinking
Chief innovation officer Mark Sandys and global consumer planning director Giles Hedger on new eras and brand building’s ...
Marketing Week
2 天
‘The devil is in the detail’: What does the marketing team of the future look like?
From breaking down silos to ensuring marketers display conviction and curiosity, CMOs weigh in on what the team of the future should look like.
Marketing Week
3 天
Hugo Boss appoints ex-Ikea CMO to lead global marketing
Former Netflix and Ikea Retail marketing lead James Foster has been appointed to develop the fashion brand’s ...
Marketing Week
3 天
Walkers taps into Dry January as official snack of 2025 challenge
The snack brand is advertising its ‘Better for You’ range in a campaign deploying many of the tropes used to promote alcohol-free beer.
Marketing Week
3 天
Ocado mockumentary ad looks to cut through price cut push
The ‘Value worth talking about’ campaign, devised by St Luke’s, is created in the style of a mockumentary where animated ...
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