Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Michelle Anderson is finding major strategic benefits to using AI on a daily basis in her role leading marketing at leisure ...

The campaign and wider repositioning are designed to make the brand “experience-led”, which Balaji defines as “the brand ...

As the primary sponsor of the 2024 MTV EMAs, Compare the Market’s brand chief discusses the role of the partnership in ...

“We are going to target Gen Z.” So said the leader of a challenger sportswear brand. It’s a problem that some senior ...

The sharpest commentary from marketing leaders on all the big issues.

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Disney says it wanted to “create something new” this Christmas, so is moving away from the story of Lola, which it has told ...

The Coca-Cola Company is keen to “jump in” to better understand how it can use generative AI, but will not just use the tool for “the sake of doing it”.

According to a new report from Ebiquity and the World Federation of Advertisers (WFA), 50% of global advertisers plan to ...

Drawing on Clubcard data, the retailer is using lessons from last year’s festive push to “feed the Christmas spirits” of its ...

Christmas ads featuring colourful characters, whether its the childhood favourite BFG or brand mascot Kevin the Carrot, appear to be doing particularly well at this early stage.