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45% of customers use and trust AI tools to find brand information
As SearchGPT launches, new study shows that AI platforms are now used most often to search by one in five customers.
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Temu’s digital strategy under EU scanner: Safety, design issues spark probe
Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...
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Navigating marketing’s new frontier: AI meets data
Hey marketers, we get it—2024 has been a really hard year. You’re juggling a million things and hardly have time to breathe. On top of that, with a flood of powerful new AI tools and data solutions, ...
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Personalization at scale: 5 strategies for digital commerce
How can digital commerce activities feel more personal for consumers? In brick-and-mortar stores, personalized experiences mainly involve interacting with store personnel. In digital commerce, however ...
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DMWF Europe: Speaker Q&A, Jeroen Coenen – Global Head of Markting, ACT Group
What single piece of advice would you give to a friend working in the digital marketing space? Try to understand the science of emotion. Why people do things. Explore the basics of emotional ...
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DMWF Europe: Speaker Q&A, Lindsay Brennan, Head of Demand Generation – Robotics, ABB
Please can you introduce yourself and provide a brief history of your digital marketing journey? I started my career dancing between PR, graphic design and marketing – the trifecta for digital ...
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DMWF Europe: Speaker Q&A, Steffie Veen-Vroomen – Director Transformation, MSD Human Health Netherlands
Please can you introduce yourself and provide a brief history of your digital marketing journey? Steffie Veen-Vroomen. Leading an internal digital agency for MSD NL specifically for human medicine ...
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DMWF Europe: Speaker Q&A, Shally Luo – Business Director, Former Global Head of Digital, Nestcare, Ex. GrandVision
Please can you introduce yourself and provide a brief history of your digital marketing journey? I’m Shally Luo and I’ve been immersed in the digital marketing world for over 17 years here in the ...
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DMWF Europe: Speaker Q&A, Gabriel Bachmann – Global Marcom Manager and Head of Social Media – Signify
Please can you introduce yourself and provide a brief history of your digital marketing journey? I am a consumer goods marketing professional, with 15 years of experience in companies such as Philips, ...
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DMWF Europe: Speaker Q&A, Valerie Ox – Senior Brand Strategy Manager Europe, C&A
Please can you introduce yourself and provide a brief history of your digital marketing journey? I work as a brand strategist at C&A where I lead the kids wear marketing activities, and I have worked ...
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DMWF Europe: Speaker Q&A, Mascha Driessen – Regional Vice President Continental Europe, Microsoft Advertising
Please can you introduce yourself and provide a brief history of your digital marketing journey? Hi there! I’m Mascha Driessen, and I’ve been riding the waves of the Technology and Media & Marketing ...