Marketing Management - Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this ...

Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in ...

Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, ...

The traditional chief marketing role is dead. Rising in its place is an expert who combines brand-building with revenue generation. Today's CMO must be a strategic business partner who drives ...

Discover why and how to build B2B communities that boost brand awareness, customer loyalty, and business growth.

With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a ...

Marketing organizations know they have a data and analytics problem, but many marketing leaders aren't sure how to address it. One-third of marketing departments are trying to fill data and analytics ...

Explore three effective methods for enhancing post-purchase engagement and improving B2B customer retention and lifetime ...

Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and ...

In an era defined by data privacy concerns, evolving consumer behaviors, and the ongoing deprecation of third-party cookies, enterprises face a pressing need to prioritize first-party data as a ...

Discover how to harness internal expertise to build customer trust, enhance personal brands, and promote your B2B company's ...

When CMOs own and define their company's marketing technology strategy, their organization achieves more targeted, relevant, and efficient customer engagement and greater revenue contribution, ...