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Marketing Dive
14 天
Roku will cover the cost to turn branded social content into CTV ads
The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming ...
Marketing Dive
2 天
INVNT® Celebrates Unprecedented Global Growth, Impact, and Innovation in 2024
INVNT ®, the global leader in innovation-led brand storytelling, marks a year of transformative growth across international ...
Marketing Dive
6 天
Uber hires Target, Albertsons retail media maven to lead ads business
Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the ...
Marketing Dive
9 天
Programmatic ad spend grows alongside efficiency gains: ANA
As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement ...
Marketing Dive
14 天
Kleenex’s breakup calculator relieves heartbreak with Amazon ‘ex-tras’
The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie ...
Marketing Dive
8 天
P.F. Chang’s finds new CMO in Ticketmaster, PepsiCo marketer
The casual dining chain becomes the latest restaurant brand to hire new marketing leadership as consumer behaviors continue ...
Marketing Dive
6 天
Sociable: US Supreme Court will hear TikTok’s appeal over sell-off bill
TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based ...
Marketing Dive
9 天
Nostalgic Jolt Cola returning to shelves as an energy drink
The beverage, popular in the 1980s and 1990s, will be marketed on social platforms including TikTok, YouTube and Facebook in ...
Marketing Dive
13 天
Facebook global ad revenue to surpass $100B in 2024: WARC
Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad ...
Marketing Dive
14 天
Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition
The brand had professional Santas taste test oatmilk and a fancy dessert as part of a push running on streaming, social, ...
Marketing Dive
12 天
WPP, Universal Music Group partner to deepen brands’ access to music culture
Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new ...
Marketing Dive
5 天
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