The study expects 29% of men and 22% of women in France to participate in Dry January in 2025, with 37% among those aged 25- to 34-years-old.

Tequila, while not as buoyant as in months gone by, remains a healthy spot in a sluggish US spirits market, the latest NABCA data suggests.

Mass. Bay Brewing Company, also known as Harpoon, and Smuttynose brand owner FinesKind Brewing, have announced a deal to merge.