Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Amid the chaos of the COVID-19 disruption, publishers have experienced double- and triple-digit surges in digital traffic and new digital subscription starts. In this module, go behind the scenes of ...

Newspaper companies and advertisers agree on one thing: Audience metrics are ancient and have to change to capture the fast-evolving habits of multi-media consumers. Monetising the new metrics for ...

The Nine Metros social team approached the Olympics with a dual focus: increase brand awareness and traffic while also ...

The more granularly media companies can match content to readers, the more compelling an offer is for those readers.

NTM, which has 17 newsrooms in Sweden, has a comprehensive newsroom strategy: fewer but better stories, a focus on seven ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

At the surface, The Washington Post’s recent loss of 250,000 subscribers after announcing it would not endorse a candidate in ...

Gen Z is more financially savvy than previous generations but also faces a massive amount of misinformation and flawed advice ...

To spread the word about hearing loss and overcome some of the misconceptions about it for advertiser Triton Hearing, Stuff ...

Katja Fleischmann is product manager, DRIVE, dpa, in Berlin, Germany. She can be reached at Katja.Fleischmann@dpa-info.com.