Sameer Modha, Measurement Innovation Lead, Commercial, ITV, explains why outcome measurement is crucial for driving real ...

Sky is in the midst of a multifaceted digital transformation aimed at redefining both operations and the customer experience.

Roku and Amazon are the most popular brands of streaming media players purchased for connected TV (CTV) devices in the United ...

In a world of green screen and AI, the sets for Gladiator II might be the last great build in movies. In 2000, Gladiator ...

Real-time graphics and live production specialist Vizrt has appointed Rohit Nagarajan as its new CEO. Nagarajan takes over ...

The UK government is to examine the future of linear TV broadcasting amid fears that some older and underprivileged viewers ...

AMC Networks has acquired full control of BBC America, its joint venture with BBC Studios. The US media company has owned a ...

Warner Bros. Discovery added 7.2 million subscribers to its Max streaming service in its third quarter, the strongest ...

The BBC leads the way with 32 nominations for this year's RTS Craft & Design Awards, followed by Netflix with 16.

IBC365 Tutorial: Join Paul Davies, Head of Marketing at Yospace, for an insightful tutorial on the key strategies behind successful Dynamic Ad Insertion (DAI), including introductions to server-side ...

Brands increasingly seek data on attribution of purchasing decisions to measure the value of advertising. Will ‘shoppable TV’ – prompting viewers of TV ads (or even programmes) to make an immediate ...