The campaign features actors Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina, highlighting how Reno is not just a smartphone, but an extension of one’s life, encouraging them to fully engage in ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

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With technology evolving faster than ever, it will redefine how brands connect with their audiences in 2025 and beyond. Artificial intelligence (AI) has unlocked the ability to predict consumer ...

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting goodness. For every Mamaearth product ordered on Zepto, the brand will plant a ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.