Campaign’s take: Protean eGov’s latest campaign, ‘ Apni Kahaani ka Hero’, attempts to demystify the complex world of DPI by ...

AI in design empowers agencies with efficiency and innovation, redefining creativity as a collaborative endeavour, not a ...

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming ...

Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting ...

With Gen Z driving strong growth in India’s gaming market, the brands that listen, understand, and engage authentically will be rewarded, says Ampverse DMI Pulse's general manager.

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping brand narratives this year.

It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Our weekly roundup of the latest appointments and account wins from Maddock Films, Havas Media Network and many more.

The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to ...

Articles written by Sona Mazumdar ...