See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content.

Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen.

Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying ...

There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those ...

Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience.

Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them.

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z.

Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases. Seventy-seven percent of smart TV owners said they frequently make mobile purchases ...

The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.