Luxury brands in China are adapting their digital strategies to balance follower growth and engagement while optimizing ...

Double 11 shows how Chinese consumers have changed China’s biggest shopping festival demonstrates how AI, eco-consciousness, ...

Tmall dominated, driving record beauty sales via its 88VIP program and livestreaming strategies.

Shuting Qiu designs Hennessy bottles, LVMH partners with CIIE, and Casetify taps League of Legends’ IP ‘Arcane.’ ...

Italian group’s struggles highlight the challenges foreign luxury brands face maintaining brand allure, pricing consistency ...

In-store experiences must be treated as paramount, as they are the most visceral representation of the brand’s ethos.

Leonardo Ferragamo on connecting emotionally with Chinese consumers Jing Masterminds: Ferragamo’s president shares how the ...

With more luxury giants reporting flagging sales, the focus could shift further from aggressive expansion to cutbacks and acquisitions.

Marking 60 years of Sino-French relations, the Comité Colbert exhibition in Shanghai showcases the rich dialogue between ...

A celebrity-influenced consumer base, immersive retail experiences, and strong social media engagement are propelling growth.

Mastering social commerce: 4 tactics for beauty brands As Chinese consumers demand localized, innovative marketing, global beauty brands must adopt bold tactics or risk losing to local competitors.