Opinion: Strategic digital engagement and cultural connections have helped the NBA rebuild its position in the world’s second ...

Double 11: ‘Buy now, plan later’ fuels China travel boom Travel platform Fliggy’s impressive growth highlights the rising ...

Balancing follower growth and engagement while optimizing content frequency is the key to meeting evolving consumer ...

Double 11 shows how Chinese consumers have changed AI, eco-consciousness, and cultural confidence propelled retail innovation ...

Italian group’s struggles highlight the challenges foreign luxury brands face maintaining brand allure, pricing consistency ...

Leonardo Ferragamo on connecting emotionally with Chinese consumers Jing Masterminds: Ferragamo’s president shares how the ...

Shuting Qiu designs Hennessy bottles, LVMH partners with CIIE, and Casetify taps League of Legends’ IP ‘Arcane.’ ...

Tmall dominated, driving record beauty sales via its 88VIP program and livestreaming strategies.

In-store experiences must be treated as paramount, as they are the most visceral representation of the brand’s ethos.

A celebrity-influenced consumer base, immersive retail experiences, and strong social media engagement are propelling growth.

As Chinese consumers demand localized, innovative marketing, global beauty brands must adopt bold tactics or risk losing to ...

L’École, School of Jewelry Arts in Shanghai, supported by Van Cleef & Arpels, presents an exhibition that honors the creative ...