Rather than declaring an unwinnable war on dirty data, Kenvue is employing a data framework and innovation profiler that focuses on asking key questions, developing sustainable business rules, and ...

Altria acquired e-cigarette manufacturer NJoy last year and reported encouragement by its performance in the earnings call. Optimize & Accelerate is part of Altria’s larger smoke-free strategy, of ...

Counterfeiting continues to be a growing concern, particularly in the fashion industry. According to U.S. Customs and Border Protection, 26.2% of all counterfeit product seizures in 2023 were within ...

Chatbots continue to grow in popularity and complexity in CPG customer service and consumer engagement. For example, Burberry has tapped AI within its chatbots and interactive apps to provide ...

Having access to more robust data frameworks is helping to advance sustainability efforts across the consumer goods space. At Kenvue, for example, Bernardo Tavares, chief technology and data officer, ...

Stanley 1913, a drinkware manufacturer for PMI Worldwide brand Stanley, is strengthening its supply chain through AI and ML technology that will allow it to quickly get ahead of potential roadblocks.

P&G finds that consumer value is more synonymous with quality, particularly for product categories that are daily-use. “Consumers don't stop washing their hair, they don't stop doing their laundry,” ...

Beginning January 1, Stéphane de La Faverie will lead the company as president and CEO and join its board of directors. Jones Soda is searching for a new president and CEO due to David Knight’s ...

Analytics Unite, CGT’s premier event that gathers the industry’s retail and consumer goods leaders, is being held April 28-30 in Chicago in 2025. Save the date to unlock new data-driven strategies and ...

In 2022, the increase of consumers using GLP-1 medications hit RxSugar’s radar as an opportunity, as their products are designed to support many of the same needs as those taking the medications, says ...

In part one of this two-part series, we defined unconstrained demand and presented the challenges it creates for CPG companies and retailers, then reviewed how demand planning is being deployed to ...

Chobani is looking to drive marketing-led growth, hiring a new chief marketing officer to lead efforts. Jai Kibe takes on the role of overseeing marketing and creative direction for the Chobani and La ...