Rather than declaring an unwinnable war on dirty data, Kenvue is employing a data framework and innovation profiler that focuses on asking key questions, developing sustainable business rules, and ...

Altria acquired e-cigarette manufacturer NJoy last year and reported encouragement by its performance in the earnings call. Optimize & Accelerate is part of Altria’s larger smoke-free strategy, of ...

Counterfeiting continues to be a growing concern, particularly in the fashion industry. According to U.S. Customs and Border Protection, 26.2% of all counterfeit product seizures in 2023 were within ...

Chatbots continue to grow in popularity and complexity in CPG customer service and consumer engagement. For example, Burberry has tapped AI within its chatbots and interactive apps to provide ...

Having access to more robust data frameworks is helping to advance sustainability efforts across the consumer goods space. At Kenvue, for example, Bernardo Tavares, chief technology and data officer, ...

Analytics Unite, CGT’s premier event that gathers the industry’s retail and consumer goods leaders, is being held April 28-30 in Chicago in 2025. Save the date to unlock new data-driven strategies and ...

Del Monte Foods is embracing technology within product innovation in order to more quickly identify emerging food trends and introduce efficiencies. General Mills, Del Monte, and Dreyer’s to Pioneer ...