Honda, Japan’s No. 2 automaker, and Nissan aim to finalize an agreement by next June and establish the holding company by ...

Honda, Japan’s No. 2 automaker, and Nissan aim to finalize an agreement by next June and establish the holding company by August 2026. They plan to take the new entity public around that time, pending ...

Future phases of BSSP's campaign are planned for March, when ESPN will demonstrate its leadership in women’s sports coverage. BSSP will then tease the launch in the summer, and encourage fans to sign ...

Nielsen is ratcheting up pressure on Paramount as their contract dispute nears its fourth month, cutting off access to a ...

Google said new privacy technology makes it safe for advertisers to use IP addresses, setting off a debate in ad tech land.

Volvo Cars has awarded its global media business to Interpublic Group of Cos.’ Initiative following a competitive review ...

New Year’s is coming early for Planet Fitness this year. The gym chain is known for running a marketing campaign every Dec.

Ferrara’s holiday candy salad kit marks the company’s first foray into TikTok Shop, a decision Camen said was driven by data ...

Pop-Tarts scores with toaster trophy and Puma defuses PR disaster—plus, why it was a bad week for Grubhub, T-Mobile and NFL ...

Royal Caribbean awards its creative business to an indie agency, Martin Sorrell comments on the Omnicom-IPG deal and Havas ...

In partnership with Breaking and Entering Media, Ad Age is publishing takeaways from the “Breaking and Entering” podcast on ...

Also: How marketers can ask the best questions when doing DIY market research, Truthset launches “Record-Level Transparency,” ...