Mattel has issued an apology following a packaging mistake directing customers to a pornographic website. The toy maker’s new ...

Heineken USA has appointed Alison Payne as its new chief marketing officer, the brewer announced today. Payne, who will ...

But for “Wicked,” which is based on the popular Broadway show adapted from Gregory Maguire’s 1995 novel of the same name, there is a danger of oversaturation from brand partnerships leading to ...

The Russo family from “Wizards of Waverly Place” returns to Disney Channel with a campaign that melds cross-generational marketing tactics.

Some companies are consolidating or curtailing employee resource groups as they dial back DEI, which may impact their marketing.

Only 30% of North American marketers anticipate upping spend for next year, the lowest percentage of any region.

Proper workflow and digitized integration systems help create clear communication and ease interdepartmental planning, ...

It’s spring and that means it's time for the industry to come together for its biggest celebration! The 2025 A-List & Creativity Awards Gala will return on April 30 in New York. Get your ticket for an ...

A few highlights: Gabb promotes its line of “kid-safe” phones and watches, which have “no internet, no social media and no ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...