The 30th anniversary of “Friends” has created an opportunity for Warner Bros. Discovery’s streamer Max to sell advertisers ...

More than a dozen executives at indie shops including W+K and Mischief USA share their advice and success stories.

Managing and nurturing increasingly important influencer relationships can drive sales as well as awareness and consideration ...

Lionsgate has big ambitions to apply generative AI in its work, but familiar critics have emerged after the studio’s ...

Use the power of local video ads to complement national campaigns surrounding live sports and political coverage to engage ...

A few highlights: Kohler promotes its Anthem+ smart showering system with a little help from a hot shirtless guy. Cuisinart calls its air fryer toaster oven a “work of Cuisinart.” And NFL+ says that ...

Storytelling was central to many of our Top 5 campaigns this week. In some cases, the stories were literal—a New York hospital’s telling of a patient’s survival story, for example, or a New Zealand ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 min 27 sec ago By Ad Age Studio 30 - 30 min 44 sec ago By Tim Nudd - 2 hours 1 min ago By Laurence Iliff - 4 hours 1 min ago By Jack ...

Disney is calling “bank” on its advertising shot for the upcoming WNBA Finals. The Mouse House, which has the broadcast ...

Brands must engage with the Hispanic community in a sincere and continuous manner to foster brand growth and to create a ...

Doritos is returning to the Super Bowl with its “Crash the Super Bowl” challenge, the revolutionary campaign that ...

On the heels of “Brat Summer,” Duolingo recruited more than 20 employees to don masks of mascot Duo at the opening night of ...