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2 天
Honda, Nissan to merge by summer 2026
Honda, Japan’s No. 2 automaker, and Nissan aim to finalize an agreement by next June and establish the holding company by ...
4 天
11 creative campaigns to know about today
Among today’s highlights, MullenLowe made wrapping paper out of unwanted advertising ideas; H&R Block leaked Santa’s tax ...
4 天
Nielsen increases pressure on Paramount by cutting agency access to transaction tool
Nielsen is ratcheting up pressure on Paramount as their contract dispute nears its fourth month, cutting off access to a ...
4 天
Google OKs the use of IP addresses by advertisers, reversing a key ad tech data policy
Google said new privacy technology makes it safe for advertisers to use IP addresses, setting off a debate in ad tech land.
5 天
Why Planet Fitness is starting its New Year’s campaign early this year
New Year’s is coming early for Planet Fitness this year. The gym chain is known for running a marketing campaign every Dec.
6 天
Publicis hires Amazon exec Amy Armstrong as it leans further into connected media
Amazon’s Amy Armstrong returns to the agency world following an earlier stint with IPG Mediabrands’ Initiative, where she was ...
2 天
ESPN begins prepping for its streaming launch in new campaign from BSSP
Future phases of BSSP's campaign are planned for March, when ESPN will demonstrate its leadership in women’s sports coverage. BSSP will then tease the launch in the summer, and encourage fans to sign ...
6 天
Gen Z marketers reveal brand wins and fails of 2024—and their advice for 2025
Reaching Gen Z consumers remained a priority for many marketers in 2024—and some were more successful than others in doing so ...
6 天
The top 5 AI marketing activations to know about right now
Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, ...
5 天
Marketing winners and losers of the week
Pop-Tarts scores with toaster trophy and Puma defuses PR disaster—plus, why it was a bad week for Grubhub, T-Mobile and NFL ...
4 天
Volvo hires IPG’s Initiative for global media
Volvo Cars has awarded its global media business to Interpublic Group of Cos.’ Initiative following a competitive review ...
5 天
Agency news you need to know this week
Royal Caribbean awards its creative business to an indie agency, Martin Sorrell comments on the Omnicom-IPG deal and Havas ...
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