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Ad Age
20 小时
Paramount-Nielsen standoff escalates with media buyers split over VideoAmp shift
Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ...
Ad Age
20 小时
Building brand equity in the age of shifting consumer dynamics
Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ...
39 分钟
Amazon to close its Freevee ad-supported streaming TV service
Amazon is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the subscription-based ...
59 分钟
McCann Worldgroup makes a top creative hire from Leo Burnett
McCann Worldgroup is adding a North America chief creative officer to foster collaboration across capabilities and agencies ...
Ad Age
20 小时
The New York Times introduces new ad targeting to reach readers beyond hard news
Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ...
10 小时
AI search marketing strategies—how Google, ChatGPT and Perplexity are forcing brands to adapt
AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...
Opinion
9 小时
Opinion
Gen Z and sexual wellness marketing—4 lessons for legacy brands
In today’s volatile political climate, Gen Zers are increasingly concerned about the future of their sexual rights. Emerging ...
9 小时
How Puma’s new senior VP of marketing is building the brand
Puma’s newly returned marketer Tara McRae joins the Marketer’s Brief podcast to discuss brand collaborations and what’s ahead ...
23 小时
Keurig Dr Pepper hires ex-Pfizer CMO to lead beverage marketing
Keurig Dr Pepper brings in Drew Panayiotou to accelerate digital marketing and Andrew Springate takes a new role.
Ad Age
20 小时
Behind Olipop’s heartwarming holiday ad
Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ...
Ad Age
20 小时
How to measure affiliate marketing success—tailored strategies that drive revenue growth
Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ...
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