Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

The Razer Blade 16 has always been one of the best gaming laptops you can buy thanks to its sleek design and sheer power ...

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...

The world’s biggest technology show is back in Las Vegas, Nevada, USA this week. And we’re on the ground at the Consumer Electronics Show (CES) to check out everything across several days of press ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...

Instead, the first new consumer PCs to launch under the new naming convention will be the new Dell Plus laptops. Dell is ...

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep ...

Dell becomes the default brand, in the sense that it's designed for "play, school and work", thereby replacing the ...

No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and ...

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...

During a CES 2025 preview, I got a feel for Dell’s big-screen 2-in-1 laptop, which keeps the mini LED touch screen while gaining a new keyboard and Intel Core Ultra Series 2 processing.