TikTok and the secondhand market brought the colorful bags back into our consciousness. Now, the aughts favorite has embarked on a rebrand.

An editor reviewed the Vera Bradley Cotton Hathaway Tote, rekindling her love for the brand she hadn't worn since 2010.

Vera Bradley is a brand that we've loved for a while, and its bags are as timeless and adorable as ever. Not only are they super cute, they're also incredibly functional and durable. The sale ...

A quilted wonderland, the Vera Bradley Outlet sale provides gift ideas aplenty with festive patterns to boot. Think the brand’s signature bags stamped with teddy bears, dogs and cats dressed in ...

Discover how Vera Bradley’s ‘Project Restoration’ is revamping its image with modern designs, digital upgrades and a push to ...

But the colorful, paisley-centric, preppy staple that is the Vera Bradley bag has been swept up in Y2K fever, too, and it’s reaching a whole new generation—to the puzzlement of some ...

In an exclusive interview with E!, the Elf star shares her favorite Vera Bradley handbags, other gifts she can’t live without ...

Traveling by plane, train, or car forces you to be conscious of what you bring with you since space is so limited, and as a ...