Their newest innovation, the Pura Car Pro™, brings smart technology into your car, enhancing your driving experience with premium scents made from the finest ingredients. When Pura changed the ...

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The Toyota GR Corolla Cross racecar will compete in Brazil’s Stock Car Pro Series starting in 2025. It features a turbocharged 2.1-liter engine producing around 500 hp and a bespoke racing platform.

Taking scent further, the brand unveiled a new cordless smart fragrance diffuser. The Pura Car Pro’s smart features include a sleek, portable design with up to 15 hours of use on a single charge.