Apple didn't even manage to crack the top 30 western brands. 9. BMW: 73.1 — Big, smart European cars are big money in China and BMW is one of the most respected brands out there. It doesn't ...
But just which Western brands have the best reputations in China? To find out we took a look at The Reputation Institute's 2016 China RepTrak 100, a huge survey of which companies Chinese ...
When we said, “Don’t expect hotel companies to stop launching new soft brands anytime soon,” we weren’t kidding. Today, Best Western Hotels & Resorts is joining its hotel peers and ...
Is Best Western's bet on a franchise model, its first in 70 years, a sure thing? We'll have to give SureStay some time to prove itself as a viable brand alternative for franchisees in the economy ...