The Indiana Fever's All-Star point guard unveiled her first custom pair while training for Tuesday's pro-am last month.

It is impossible to watch NFL games on Sunday afternoons without noticing a player wearing custom Nike Kobe cleats. Football ...

The simmering feud between Jaylen Brown and Nike appears to have flared up again thanks to a post from the apparel and ...

When you put on the Adapt BB, 'a custom motor ... that athletes put on their shoes,' confirms Eric Avar, Nike VP Creative Director of Innovation. 'During a normal basketball game the athlete ...

Before Caitlin Clark even struck a shot Wednesday she was showing off the shiny gold soles on the bottom of her custom Nike ...

A series of photos of Caitlin Clark's custom golf shoes has fans clamoring for Nike to release her signature basketball line. Indiana Fever guard Caitlin Clark (22) celebrates a three-point basket ...

"We picked basketball as the first sport for Nike Adapt intentionally because ... When they step into the shoe, a custom motor and gear will sense the tension needed by the foot and adjust ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.

Christmas has come early for the Michigan State basketball team ... a pair of special edition Michigan State Spartans Nike Book 1 PE shoes. The Spartans shared their gift from Booker on X ...