The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

ESPN.com recently put together a list of all the players who have ever had their own signature shoes, and it was beautiful, ...

Believe it or not, Michael Jordan actually has a favourite pair of Air Jordan sneakers. And the pick might actually surprise ...

First launched for the public in 1985, the shoes were created for ... and 5 others on the list of the most expensive Nike Air ...

The world of basketball footwear is undeniably ever-evolving, and throw a pair of Jordan basketball shoes into the mix and you've got yourself some strong, durable, and revered kicks.

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.