When it comes to frozen meals that appear to be healthy, Lean Cuisine is king. The Nestlé-owned brand has been supplying lower-calorie, lower-fat microwaveable meals to customers for over 40 years, ...
After six years of sales declines due to a negative association with the word "diet", Lean Cuisine needed to change consumer perception of the brand. Lean Cuisine conducted a social listening analysis ...
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Lean Cuisine was losing relevance as diet quickly became another four-letter word. The result - five years of sales declines. The brand needed to pivot. And fast. Through social segmentation and brand ...
Nestlé USA?s Lean Cuisine brand is rolling out a Chrome-supported filter that enables users to block the word ?diet? from social media posts and online articles, highlighting its commitment to ...
With a unique melding of Jamaican, Nigerian and Cuban flavors adorning her menu, Leiba Demuren believes that Caribbean cuisine is rooted in dynamic spices, passion and the joy that arises from ...