From her early years as a model to posting Instagram thirst traps as a grandmother, Martha Stewart has embraced every fashion ...

Shortly thereafter, the Goddess Dress was brought back in a new colorway and different silhouettes, including a midi skirt ...

Caroline Baudino is the face behind Shop with Caroline, an Instagram account that's making waves among women over 50.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The "skinny chic" trend has resurfaced, sparking alarm over body image issues and hidden risks of disordered eating.

Turning 50 and beyond is an exciting chapter filled with growth, confidence, and yes – reinventing your style. As we embrace ...

The jewellery sector is bucking luxury’s downturn, thanks to investment value, innovation and a stronger stance on social ...

The rise of online shopping has led to swathes of store closures, casting doubt over the future of retail ... such as fast-fashion group Shein. They also want to capitalise on people’s renewed ...

Yes, the polls are excruciatingly close, but I expect women voters, motivated by Roe’s demise and Trump’s misogyny, to help elect the first female president of the United States. Another ...

The Google Pixel 7 is powered by Google’s second-gen Tensor G2 chipset, and comes with a dual rear camera setup that includes a primary 50-megapixel shooter, and a 12-megapixel ultra-wide angle ...

Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women ... of trends come and go.