Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.

Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...

In a surprising twist of events, Dell is rebranding its entire laptop PC lineup -- here's why its significant, and why it ...

The company announced that will adopt a simplified branding strategy, reorganising its PC lineup into three tiers: Dell, Dell ...

Dell is streamlining its PC lineup, retiring iconic names like XPS and Inspiron in favour of a unified 'Dell' brand, mirroring Apple's naming strategy.

Dell has abandoned its long-standing XPS and Inspiron brands for a simplified tiered naming system: Dell, Dell Pro, and Dell ...

PC sales have been anemic for years following a buying frenzy toward the beginning of the pandemic. Dell and peers HP Inc.

Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Rather than going by nonsense names like "XPS" and "Inspiron," every Dell machine will now be separated into three categories ...