The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

A Party Chic in White: The top trend David's is seeing for bridesmaids dresses is shades of white or ivory, with 30% of ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...

today announced Adored by David's, a first-of-its-kind resale program launched in collaboration with Arrive Recommerce. This initiative introduces the largest branded bridal resale program on the ...

Wedding dresses are a big deal. Whether you have a design in mind or not, it’s vital to secure something that perfectly suits both your style and body type and will make you look and feel great ...

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a ...

Expanding its benefits beyond brides, David’s Bridal is adding new incentives ... Diamond Loyalty members also can save on bridesmaid and special occasion dresses, shoes, accessories and ...

("David's"), the nation's leading bridal and special occasion ... bridal resale program on the market for wedding, bridesmaid, and special occasion dresses, as well as accessories, at 40-50% ...

We’ve rounded up the best online retailers selling bridesmaid dresses, from fashionable designer frocks to simple, airy shifts just made for a beachy bridal party. There’s something for every ...

Anwar Hussein/WireImage; Hulton-Deutsch Collection/CORBIS/Corbis via Getty Elizabeth and David Emanuel, the creators of Princess Diana’s iconic 1981 wedding dress, have settled a High Court ...

it’s that picking out a wedding dress is a sacred ritual. The feel-good reality show cemented “The Bridal Appointment” as not just a memorable shopping trip but a real-life Cinderella moment ...