The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

promising breathtaking craftsmanship while merging boutique-quality allure with unbeatable value. Brides can look forward to a treasure trove of styles across David's exclusive bridal brands - DB ...

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a ...

David's Bridal is offering an additional 10% off the entire in-store purchase for active and retired military members and their immediate families (and fiancés) from November 9 through 11.

to make sure the customer had the confidence that she could continue to shop at David Bridal. David's Bridal has a reputation as the "Walmart of Bridal." How do you feel about that name?

"We applaud David's Bridal for being a first mover in launching the bridal industry's largest branded resale program to-date. Their new initiative not only helps consumers to shop more responsibly ...

allowing members to save every time they shop by signing up for free and earning 1 point for every $1 spent. The crowdsourcing model of the program is unique to David's Bridal - they are walking ...

The bride and her party earns points for each person who buys a dress for the wedding, providing an incentive to shop with David’s Bridal. And while the retailer is focused on wedding apparel ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...