In other words, cheap jeans aren't exactly cheap these days. You just have to know where to look. Jump to: More Jeans Under $100 We Love | What to Look for in Cheap Jeans | Cheap Jeans FAQ Levi's ...
Tesco sued Levi in October 1998 for "unjustified threats" after the jeans giant repeatedly threatened ... sell brand-name goods would not bring down prices "in the short term".
The results of a study by the University of Leeds showed that price was not necessarily an indicator of long-term quality, especially when it came to jeans.