Ongoing advancements in digital media have heralded a new era of connected video experiences, revolutionising how brands connect with audiences. This shift offers advertisers unique opportunities to ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Highlights key trends across five different areas of programmatic advertising: capabilities and concerns; signal loss and cookie deprecation; supply chain transparency; sustainability; and future ...

B2B Customer Promise campaigns are more likely to drive uplifts in brand health measures such as consideration, preference and purchase intent. B2B Customer Promise campaigns also appear to outperform ...

Google is accused of running a monopoly in ad tech, according to a US Department of Justice case that began this week, with big potential consequences for advertising – here’s what you need to know.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

At COP26, UK broadcasters and streamers came together and signed the Climate Content Pledge, committing to help audiences understand and navigate the path to net zero and inspire them to make greener ...

Executive Summary OBJECTIVE Dunkin', the "King of Donuts," sells more than 2 billion donuts and MUNCHKINS® Donut Hole Treats each year. But with every competitor trying to take down Dunkin' on ...

There are a variety of attention measurement tools out there, ranging from facial coding and eye tracking to surveys; given that all have plusses and minuses, experts recommend using multiple methods.

Global food corporation Cargill partnered with brand transformation studio TRIPTK to develop a multi-method strategic framework to inform its innovation roadmap in early life nutrition (ELN) and to ...