Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel. In 2024, Audio will account for 24.5% ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

WARC's Ann Marie Kerwin talks to Ad Net Zero's US director John Osborn and lead climate science and policy advisor Bill Wescott, discussing the creative and scientific perspectives in coming up with ...

Influencer marketing is expected to boom in the next four years to become a $52bn industry, even as questions remain about how to measure, attribute and regulate it. But there are tools that will ...

As performance costs continue to rise in 2025, brands that create content which help customers validate purchase decisions will see improved efficiency and effectiveness across all performance media.

Ithra –a cultural center for knowledge and creativity, aims to provide a platform where Saudi youth can harness their creativity, connect with like-minded people, and access resources that foster ...

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium ...

Two major trends are emerging which are likely to shape gaming media’s growth through 2025: maturation and consolidation. With a new precedent set, it’s very likely that other brands will more ...

A long history of brand success does not guarantee a bright future, but leveraging a brand’s heritage can be an effective marketing tool that helps create emotinal connections with consumers. Writing ...