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3 小时
Ad of the Day: Synthetic clothing haunts Earth as zombies in Woolmark campaign
It’s the second ad in the ‘Wear Wool, Not Waste’ series, spotlighting the environmental benefits of the natural fabric.
3 小时
How Woolmark created a zombie apocolypse of artificial clothing
It’s the second chapter from the Australian brand – which was established in 1936 – and its ad agency 20something.
2 天
Jennifer Hudson hallucinates Dawn Soap’s ducklings in new feather-ruffling spot
While tackling a mountain of dirty dishes in the commercial, Hudson, a busy and sleep-deprived mom, drifts into a wild ...
2 天
Is it time for creatives to bring project managers into the fold? Insights from PMI panel
Curious how creativity navigates tight deadlines and high expectations? A recent panel I moderated in Los Angeles, featuring ...
2 天
Weekly AI Recap: Microsoft eyes nuclear energy, California passes deepfake laws
On Tuesday, California Governor Gavin Newsom signed three new laws intended to curb the spread of election-related AI ...
2 天
Best Ads of the Week: Martha’s teatime treasure hunt & Cuisinart’s air fryer fairy tale
There’s also John Lewis’s nostalgic work featuring a century-spanning store window and One NZ’s dramatic ad following Jade’s ...
Opinion
2 天
Opinion
Tupperware’s bankruptcy should remind us what marketing actually does
We all think we own a piece of Tupperware, but if we did, the brand wouldn’t have to file for bankruptcy. System1’s Andrew ...
2 天
Coke, Doritos, Spotify & more go for gold as The Drum Awards Festival nominees announced
Nominations are now live and winners of The Drum Awards Festival 2024 will be announced at live shows from November 4 to ...
Opinion
2 天
Opinion
Dismantling Apple’s brand essentialism myth
Strategy and brand consultant and D&AD Strategy Masterclass trainer Uri Baruchin shatters the illusion that Apple has always ...
Opinion
2 天
Opinion
There’s a real hunger for baked goods fashion collabs right now
A supermarket and a high street bakery dropped the hottest gear during London Fashion Week. It was a surprising (sausage) ...
2 天
Sports events provide the perfect backdrop for increased creative relevance in pDOOH
Bellway produced an eye-catching creative which capitalized on the spike in interest in football during the Euros by using ...
2 天
Ad of the Day: Ikea turns private homes into mini billboards
Known for its playful and innovative advertising, the Swedish furniture maker has discovered a way to boost brand visibility ...
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