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Marketing Week
1 小时
Premier Foods ups marketing focus in Christmas push as profits rise
Continuing to invest in its brands has paid off for Premier Foods, which is seeing signs shoppers are willing to pay a ...
Marketing Week
13 小时
John Lewis positions itself as ‘home of gifting’ with festive love letter to physical ...
The second festive outing created by agency Saatchi & Saatchi and soundtracked to ‘Sonnet’ by Richard Ashcroft, the ad is ...
Marketing Week
13 小时
‘There’s always money for a good idea’: O2 on why its AI granny ‘reinforces’ its ...
O2 has created AI grandma Daisy to tackle scammers and boost awareness of the brand’s fraud prevention technology.
Marketing Week
22 小时
The Week in Tech: Musk’s X exodus, Bluesky shining and VW goes electric
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marketing Week
23 小时
One marketer on experimenting with an ‘AI first’ mentality
Michelle Anderson is finding major strategic benefits to using AI on a daily basis in her role leading marketing at leisure ...
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