In today's rapidly evolving digital landscape, marketers face an unprecedented challenge: how to harness artificial intelligence (AI) effectively while maintaining the human touch that's crucial for ...

Marketing Management - Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this ...

Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in ...

Brand marketing and new product development have radically changed from the days portrayed by Don Draper and his team in AMC's "Mad Men" TV series. Back in the '50s and '60s, mass ...

Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, ...

In an era defined by data privacy concerns, evolving consumer behaviors, and the ongoing deprecation of third-party cookies, enterprises face a pressing need to prioritize first-party data as a ...

When CMOs own and define their company's marketing technology strategy, their organization achieves more targeted, relevant, and efficient customer engagement and greater revenue contribution, ...

LinkedIn needs no introduction to B2B marketers, who practically live there these days. The site continues to go from strength to strength, and now has 90 million LinkedIn users who are senior-level ...

Which marketing channels and tactics are driving the best results for US small businesses in 2024? What are the biggest marketing trends for small businesses this year? To find out, SimpleTexting ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, ...