Marketing Management - Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this ...

Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in ...

Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, ...

Discover why and how to build B2B communities that boost brand awareness, customer loyalty, and business growth.

With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a ...

Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and ...

Marketing organizations know they have a data and analytics problem, but many marketing leaders aren't sure how to address it. One-third of marketing departments are trying to fill data and analytics ...

Explore three effective methods for enhancing post-purchase engagement and improving B2B customer retention and lifetime ...

In an era defined by data privacy concerns, evolving consumer behaviors, and the ongoing deprecation of third-party cookies, enterprises face a pressing need to prioritize first-party data as a ...

Discover how to harness internal expertise to build customer trust, enhance personal brands, and promote your B2B company's ...

Which marketing channels and tactics are driving the best results for US small businesses in 2024? What are the biggest marketing trends for small businesses this year? To find out, SimpleTexting ...

A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing ...