The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? Which parts of their jobs do they still have to handle manually? To find out, ...

The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms. The report was based on an analysis using ...

Most marketers say they do not expect in-house staff to take over work from their marketing agency partners over the next few years, according to recent research from RSW/US. The report was based on ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

LinkedIn needs no introduction to B2B marketers, who practically live there these days. The site continues to go from strength to strength, and now has 90 million LinkedIn users who are senior-level ...

How your content marketing is presented is just as important as what it says. In other words, even the most compelling brand messaging is lost without good design. An infographic (below) from Column ...

As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing's future. It's the best way to become a thought leader in a digital, global society—and connect with ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...