For any business focused on growing its brand and increasing market share, loyalty, awareness and revenue, the marketing department can be one of most ...
Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the ...
Artificial Intelligence (AI), and particularly generative AI (GenAI), is exciting brands around the world with new business opportunities as well as time and cost savings that the technology promises.