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Marketing Dive
6 小时
DoorDash puts fresh spin on family meals for Hispanic Gen Zers
The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told ...
Marketing Dive
9 小时
Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves
The strong Q3 earnings mark the 11th straight quarter that The Trade Desk has posted a greater than 20% revenue gain. Customer retention for the quarter remained high at greater than 95%.
Marketing Dive
9 小时
Heineken USA names new CMO focused on brand building
Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...
Marketing Dive
2 天
Data/Analytics
It's more challenging to get a marketing job today than it was five years ago, according to 68% of industry professionals surveyed by CMI.
Marketing Dive
2 天
Editorial Team
Post a press release on Marketing Dive to guarantee your news is seen by our audience.
Marketing Dive
3 天
TV advertising drives brand results: Here’s what the numbers say
Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...
Marketing Dive
4 天
Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers
I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin ...
Marketing Dive
4 天
Burger King doles out holiday deals with immersive mobile app experience
Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of ...
Marketing Dive
4 天
DraftKings, Dr Pepper stay live with new sports-focused CTV ad format
Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.
Marketing Dive
4 天
Papa Johns names new CMO to elevate data-driven creativity
Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions ...
Marketing Dive
5 天
Yum Brands says AI-powered marketing is helping drive transactions
Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable ...
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