Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s ...

We can all become stuck when we need to think divergently and come up with lots of new and fresh ideas. Maybe you know your area so well that it’s hard to see it from a new perspective, or maybe ...

Design principles are guidelines, biases and design considerations that designers apply with discretion. Professionals from many disciplines—e.g., behavioral science, sociology, physics and ergonomics ...

Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way.

Picture this: You want to design a stunning graphic or capture a momentous photograph. You want to ensure that your visuals resonate deeply with your viewers, leaving a lasting impression. Many design ...

AI-generated art is artwork created with the assistance of artificial intelligence (AI). This process typically involves algorithms that can learn from data inputs and generate new, original art ...

User flows are diagrams that depict the path a user can take to complete a task while interacting with a product. A user flow focuses on the user's needs and the most ...

Wicked problems are problems with many interdependent factors making them seem impossible to solve. Because the factors are often incomplete, in flux, and difficult to define, solving wicked problems ...

Social proof (sometimes referred to as “informational social influence”) refers to the tendency of human beings to follow the actions of others when making decisions, placing weight on these actions ...

Good design is a concept defined by industrial designer Dieter Rams’s principles: It makes a product useful and understandable, is innovative, aesthetic, unobtrusive, honest, long-lasting, thorough to ...

Design thinking is a methodology which provides a solution-based approach to solving problems. It’s extremely useful when used to tackle complex problems that are ill-defined or unknown—because it ...

UX case studies form the core content of a UX professional’s portfolio. They are essential to getting you hired, because case studies are a window to your professional practice, by showing how you ...