You don’t want to spend your whole life redesigning the wheel, do you? No, neither do we. If you are looking for a design that solves a problem that has been solved with a different application before ...

Would you like to facilitate successful ideation sessions? Or would you like to learn how to contribute to ideation processes in your team more effectively? In either case, you should know the ...

If there’s an occupation that is 100% linked with the public’s idea of what design is all about, it’s graphic design. From the familiar golden arches of the McDonald’s brand to the typography and ...

Task analysis is a method that helps you understand how users accomplish their goals and the steps they take to get there. This establishes their mental models and is crucial for task-oriented design.

“In a world where business is more interested in ‘best practice’ rather than different practice, is it any wonder that products and services, companies and organizations are all beginning to look the ...

When it comes to any school of thought surrounding a new concept – there comes a point when there is a body of “accepted knowledge”. That body of knowledge then becomes sacrosanct and instead of being ...

Do you like to have constraints on your design work? Most of us tend to think that constraints impede creativity. However, this is not necessarily the case given that our human tendency is to work ...

Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? What’s ...

Low-fidelity prototypes allow us to quickly and inexpensively test ideas, so we can validate our hypotheses and improve our solutions. To maximize their effectiveness, it’s important for us to know ...

See how seeds of wisdom grow from even the most “toxic” soil. Why go for the Worst Possible Idea? Some people clam up in group sessions such as brainstorming, although everyone in a design team ...

The end goal of a design thinking process is to create a solution that is desirable, feasible and viable. This means that your product should satisfy the needs of a user, be feasible to implement and ...

As UX designers, we have a lot on our plates. The term “UX Unicorn” exists for a reason. We are responsible for our clients’ goals as well as our users’ needs. You might ask then, why should you think ...