Leo Macias, who led marketing for Amazon Prime Video & Studios and Snap Inc., observed the marketing industry pivot away from ...

After WPP’s reorganization of Wunderman Thompson earlier this year, Thompson was formed to service the U.S. Marine Corps account. The 200+ person team will deliver work across the marketing funnel to ...

Americans are flocking to their polling stations for the presidential election, and brands like Lyft, Violife and Krispy Kreme are launching campaigns and deals offering everything from free childcare ...

Last week, Campaign US spoke with marketing creatives about their training inspiration and excitement for the 53nd annual New York City marathon on November 3. Here’s a look at how they crossed the ...

But at the same time, faced with declining efficacy of traditional advertising, brand marketers are being challenged to find new ways to keep creativity at the core, connect to meaning and purpose and ...

Ogilvy has named Christopher Andrews its new CEO, replacing Arthur Fleischmann, who had been leading the agency since Marie-Lise Campeau’s departure late last year. Fleischmann also announced that he ...

In an effort to create breakthrough, culturally relevant advertising, MullenLowe West’s president Jenn Wong hired a new ...

Estée Lauder completed its acquisition of The Ordinary owner Deciem Beauty Group in June this year, having first invested in ...

In four ads directed by Academy Award winner Taika Waititi, Sephora shows that many gifting conundrums are caused by ...

The vast US geography means that for some of those who relocated during the pandemic, returning to the office is no longer ...

The VP of Global Creative, who built Pinterest’s in-house creative agency “House of Creative,” talks about how the brand ...

New York-based Code and Theory has hired 15-year federal government executive Dominic Sale to lead its new Government Experience Practice.